Here’s a groundbreaking piece of research that could literally turn your practice around.
80% of sales happen on the 7th to 12th contact.
In other words, your practice will generate a lot more revenue if each of your prospects sees your offers or hears from you at least 7-12 times within a short period of time.
If you have been using Google AdWords (and tracking the costs and ROI), you would know that less than 10% of people who click on your ads actually become patients.
Remember, you get charged $5 to $35 per click depending on where you are, even if most clicks don’t become your patients.
For that reason, you might see these statistics in a certain month:
In my discussions with dentists, around 80% of them don’t know what the Lifetime Value of their patient is.
Whenever I ask them “Hey Doc, what do you think is the lifetime value (LTV) of your patients?”, they almost always say “Well, I think it is around $400 or $800”.
This is simply not correct and if you get this wrong, it can cause major issues with revenue generation for your p
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Every single dental practice has leaks which are costing them thousands of dollars every single week.
However, not one of these practices know it.
The simple reason is that the dentist along with all the staff are extremely busy in running the practice (i.e. working in<
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Chances are, if you are reading this book, you are the owner or the office manager of a dental practice and have been running it for at least a couple of years.
Even though you might have support staff (front desk, dental hygienist, dental assistants, office manager etc.) you are probably wearing 100 different hats everyday:
