The #1 Mistake All Dentists Make…

This post is one of the important posts you'll ever come across (if you care about making more money as a dentist that is...) Over the years, I have never come across a SINGLE dentist who has what i call a value ladder... (...calling patients for a routine checkup is not a value ladder) so.... what is a value ladder? Well.... it's a fancy way of saying... get someone in for a low cost (free cleaning, free whitening, free consult, 50% off teeth whitening etc.), figure out what needs to be improved in their oral health and then recommending other treatments to make the big bucks... Treatments such as...
  • Teeth whitening kit - "you have yellowish teeth - would you be interested Read More

Dental Practice Case Study: $2753 Spent, $12,300+ Revenue, $75,000+ in Potential Long-Term Revenue

So we have been running 4 different marketing campaigns for a dental office in Augusta, called WRDC.

We started running these campaigns in October 2018.

One of the campaigns is for 50% OFF teeth whitening sessions, and that campaign has been showing us really good results.

Here are the results:

$2753 in ad spend

334 people showed inter Read More

Dentists: The Top 5 Benefits Of Having Video Case Studies

Most dental practice owners are extremely busy people.

Unless they are close to retirement or have been gifted a really unique (read "lucky") practice, they are the ones managing the day to day tasks for the most part.

This means that they are directly responsible for:

  • Buying new equipment
  • Attending to patients
  • Managing employees
  • Paying employees
  • Taking marketing decisions

In other words, they are wearing 20 different hats A Read More

Dentists: If You Want To Increase Your Revenue, Know Your Numbers

Over the past few years that I have been working with dentists to bring in more patients and revenue for them, something interesting has started to dawn on me:

90% of dental practice owners and around 70% of office managers have no clue what the practice's numbers are.

See, a dental practice is a business, even though dentists might not think of it that way...

And a business runs on numbers.

By numbers I mean:

Read More

Dental Practice Management: How To Automate Your Dental Practice For 2X Monthly Revenue

A big part of becoming the #1 expert in your niche and dominating your competitors is by automating tasks which can be automated.

For most dental practices, this aspect isn’t too high on their priority list.
Automating tasks could mean any of the following:

    • Read More