The #1 Mistake All Dentists Make…

This post is one of the important posts you’ll ever come across (if you care about making more money as a dentist that is…)

Over the years, I have never come across a SINGLE dentist who has what i call a value ladder…

(…calling patients for a routine checkup is not a value ladder)

so…. what is a value ladder?

Well…. it’s a fancy way of saying… get someone in for a low cost (free cleaning, free whitening, free consult, 50% off teeth whitening etc.), figure out what needs to be improved in their oral health and then recommending other treatments to make the big bucks…

Treatments such as…

  • Teeth whitening kit – “you have yellowish teeth – would you be interested in a whitening kit?”

  • Implants – “2 of your teeth need to be taken out – we can replace them…”

  • Invisalign – “your front teeth are crooked… braces can help…”

Now, you might think you are already doing this things but I guarantee you that you either aren’t… or you are doing it wrong…

See…. the statisticss suggest that if you use your value ladder the right way, each new patient on average should spend at the very least $8,000 with you in 8-10 years.



  • They’ll come in for routine checkups and cleanings twice a year.

  • you’ll probably find some issues with their oral health and suggest other treatments… (many people have terrible oral health)

  • if they fall in love with you… they’ll refer their friends and family to you..

On average, a happy dental patient refers 2.2 people to their dentist every year…

So… what does all of this mean?

It means that if you spend $100 to get a new patient in, and if you use the value ladder, it becomes a no-brainer for you.

Remember, for the top dental practices, the Lifetime Value of a patient is over $30,000.



Well… the same person keeps coming in for 10-20 years AND refers their family and friends to the dentist as well….

I know people who’ve been going to the same dentist for 15-20 years…

If you aren’t doing this, you are leaving a lot of money on the table…

In fact when practices get into trouble… THIS is usually the reason…


Let’s assume you’ve already signed up with us and are investing $2,000/mo in growing your practice…

In the first month, you get 100 leads at $20 per month, for free cleaning, as a way to get new people in the door.

30 of those 100 people actually come in (the rest don’t for 1 reason or another..)

So you spend a little bit of time doing the free cleaning.

But you find out that 15 of those 30 people have bad oral health (yellow teeth, missing teeth, cavities..)

So you recommend different treatments for them.

These 15 people can add $15K to your monthly revenue easily… assuming that you use the value ladder..

The best part? If they love you, they’ll keep coming back for years.

So that $20 lead can easily turn into $3,000 to $10,000 (think implants, veneers, all-on-4s etc.)

THIS is how the extremely successful practice across the street is doing it.

Hope this helps…

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