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How To Implement A Multi-Channel Dental Marketing Approach

If you have been practicing dentistry for a while now, you are probably using the following ways to get more patients:  
  • Referrals
 
  • Google AdWords
 
  • PostcardsRead More

How To Get More Dental Patients: Use Simple Language On Your Website

Most people don’t understand dentistry. For that reason, if your site uses too much dental jargon, you will alienate a lot of people. I see a lot of dental sites being guilty of this - they use difficult language which only dentists can understand.   Make it extremely simple for everyone to understand what you are about, what you do and how you can help them out.   Add simple 2-3 minute videos Read More

How To "Listen" To Your Google Reviews

The first thing is to ensure that your dental website is connected to your Google Reviews account so people can leave you reviews.   This is important because if you provide a really good patient experience, you will have good reviews coming in. Over time your dental office will start ranking at the top of search results on Google for anyone who searches for a dentist in your city.   In other wor Read More

Your Front Desk Could Be Killing Your Dental Practice

Your front desk is impacting your dental practice (both positively or negatively) a lot more than you think.   If you have taken the time to hire the right people, they are likely making you money. If you haven’t done your due diligence, you might have hired people who are actively tarnishing your brand value and reducing your monthly revenue.   Dentists are usually so busy that they don’t ha Read More

Secret of The Top Dental Offices: The Patient Journey

Your job as a practice owner is to provide your patients with a very pleasant experience. This alone will ensure that you can 2X your revenue in a short period of time.   This process usually starts with people visiting your website, calling your front desk or leaving a message to be contacted.   However, as discussed before, only a small portion of them will actually come into your office for t Read More