Most people who are looking for a dentist will go to someone they can trust. This is especially the case in this day and age when consumers have a lot of options and information on their hands.
All they need to do is look you up online and they will quickly be able to make a snap decision on whether to trust you with their mouths or not.
Unfortunately, many dental offices are still using old strategies a
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Chances are, a good chunk of your revenue comes in from referrals.
Sometimes it is your active patients sending in their family or friends to you. Other times it might be other practices in your area sending you their patients for a specialized procedure.
The point is, getting more referrals can increase your revenue considerably for a couple of reasons:
In my opinion, dental practices are becoming more of a commodity in the marketplace. What I mean is that people can easily shop around and get the best price because there are at least 20-50 dental offices in a given city.
This is exactly why many dentists are fixated on lowering their prices to “match their competition”.
I always tell them not to lower their price to match the competitio
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Let’s assume you are a dentist with a 5 year old practice and your database has 1500 people in it. These people have come into your practice for treatment and spent money with you. However, since you are currently treating everyone willing to come in, you might not be maximizing your revenue.
Generally speaking, only 10% of the treatments you provide will bring in most of your revenue.
For
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10 years ago, postcards used to work really well. These days they still work but the returns are minimal. This is happening because an average consumer in the US and Canada receives 153 pieces of junk physical mail every month.
It is important to understand that it is not just your practice which is sending out postcards - furniture retailers, credit card companies, banks and lenders all send out physical mail.
